HOW THEY BEGIN?
From the very beginning, the founders had a vision of creating and
maintaining a healthy farming landscape through profitable and
environmentally sound farming systems. With this vision, Mah Yong
Plantation Sdn. Bhd. was founded in 1986 to address the needs of
producing quality sweet corns.
Spurred on by the need to improve profitability for
its business on sweet corn, Daily Fresh Foods Sdn. Bhd. was founded in
1997 to pursue healthy farming processing while looking for innovative
ways to increase a variety of health food to the market.
Mah Yong has the largest corn plantation in Simpang
Renggam and Pontian in Johor, Malaysia with more than 810 hectare of
land, which is ideal for the cultivation of corn due to its abundant
peat soil. By having its own plantation, the company is able to keep its
product affordable and competitive. The farm churns out 275 tonnes of
kernel corn monthly. Of this total, 80 percent is exported while the
remaining is used for the local market.
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In 1997, Daily Fresh Foods has been established a factory and processing
plant in Malaysia. Daily Fresh Foods has invested a huge amount of
resources to maintain a well set up food processing facilities and
equipped it with the latest high-tech equipment, especially for the
superior frozen system where all corn are frozen within hours of being
harvested to capture the finest quality of colour, rich nutrition and
natural taste. Daily Fresh has also developed the unique technique of
extracting whole kernel that is "NON-CUT" from the cob. This technique
ensures the original freshness, sweetness, crunchiness and juicy taste
of whole corn is retained.
Daily Fresh Foods was awarded HACCP (Hazard Analysis Critical Control
Points) certification from the World Certification Society (WCS) for its
signature product "Sweet Corn Kernel" on the 13th Sept 2005. Achieving
this certification took months of man-hours from a team comprising of
personnel from various departments. This certification is a proven
testimony of the company's relentless commitment in delivering superior
quality products using the latest and most advanced technology available
in the modern world today. With this HACCP certification, customers are
assured that the products are clean and safe for consumption.
Daily Fresh has a capable team of Research & Development personnel
who are always striving to find better techniques to improve the quality
and nutritional level of its products. The products, freshness is the
trademark of the brand, hence all measures are taken to ensure the
products delivered to the customers are fresh and of top quality. In
addition, the Research & Development also works on developing new
products for the market.
As for Wafito, the waffle mix is prepared in the processing plant also.
It is combined with all the ingredients and according to the HACCP
standards of processing. The process begins by mixing all the
ingredients together with the flour and followed by being sieved out for
any foreign objects. The final product of flour is then packed
according to the variety of flavours. IceKimo is produced in the
processing plant. The natural fruits are first peeled and cooked into
puree. The pure puree is then added with all the natural ingredients
before being cooked. After the cooking process, the product is then cool
down and transferred to a packing machine to be packed accordingly in
the different flavours. All Daily Fresh products are guaranteed of its
quality, freshness and nutrition.
Daily Fresh has become the market leader in sweet corn farming, processing and franchise.
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In Daily Fresh outlets, the sweet corn is sold to customers with its
freshness and quality retained. The quality of the product is natural
and nutritional. These products are accustomed to the customer needs and
lifestyle. As our target customers are youngsters who possess a trendy
and modern lifestyle. At Daily Fresh outlets, we believe in the highest
standard of Quality, Service and Cleanliness. In our outlets, we ensure
that all products are freshly prepared according to the Standard
Operating Procedures (SOP) to have consistency. Our Daily Fresh staffs
provide the "Best" service to each and every customer that comes to our
outlet. All Daily Fresh outlets maintain cleanliness as their top
priority.
