DAILY FRESH: FRANCHISEE EXPERIENCE

Chosen Daily Fresh Outlet : Tesco Tebrau City, Johor Bahru

Owner : Puan Sharida Abdullah

The Outlet

Pick Yours!

Yummilicious

The Popcorn

Prepare Waffle For Customer

An Evening With The Franchisee

1.     How long have you been in this franchise business?

A:    I started this business since three years ago.

2.     Did you happy to have this business? Has the franchisor lived up to his promises? How the franchisor prepare you before you run the franchise?

A:    Yes, I am very happy. The franchisor did a good job in assisting, so far, the promises and fulfilled. Before we set up a shop, a blue print of our outlet design has to be examined by the franchisor, and franchisor will advise and give opinion in how to improvise. Besides they do provide staff training and send staff as support during the opening.

3.     What was your greatest disappointment after getting into this business?

A:    There is not much of disappointment in the sense of the franchising system. Just a minor issue such as could not modify product and have to follow the guideline which sometimes create wastage of ingredient.

4.     How effective was the training you received in helping you run the franchise? What kind of training or assistance provided by the franchisor to you?

 A: In my opinion, training is always better with on-hand practical training. Franchisors allow us to send our staffs to an operating outlet, and the experienced workers or trainers will provide sufficient in preparing the product as well as doing the sales report.

5.     What are your biggest challenges and problems while running your franchise business?

 A:   Challenges in running a business always exist, from quality control to staff management. Yet, to be particular in franchise business, the issue that might bring a concern is we cannot change or modify the product. For example, they are high demand of using honey as the filling of waffles or lemon as the topping of corns, yet we could not just add-on the product because they have to be served in a manner as the franchisor does. 

6.     What is your franchises cash flow like? Average profit per day?

A:    On average, revenue per day can be RM 300-500 to RM1000-RM2000. 

7.     How much cost pay for loyalty to the franchisor & advertising fees?
A:    The loyalty is 5% of the total revenue, whereas advertising fee is vary each year, but usually is within ten thousand 

8.     Do people always come to your shop?
A:     Alhamdulillah, Daily Fresh is a very known product and we do have customers all the time. And we can tell that weekend is a very busy day for us.

9.     What do you like most about being a franchisee?
A:    One of the favorable franchise traits is sharing the brand name. It is difficult to build a position in consumer mind from an unknown brand. With the strong brand name, it helps a lot in positioning. Besides, we could rely on the specialize R&D of franchisor, which we do not have to worry what new product should be introduced. The least favorable thing would be the lack of flexibility. We have to serve or prepare product in a guided manner. There is a lot of customers who reflect some idea for us, yet we could not just modify products or preparation for the product.

10. Is there a franchisee advisory council that represents franchisees?
A:  Yes, they do constant inspection and quality check.

11. Knowing what you know now, would you buy this franchise again?
A:  In my opinion, franchise is one of the best options where investor has limited knowledge about the market and with limited resources. For current circumstances, with the limited resources we holding, we would still go for franchise if we plan for further investment.

The Satisfied Customer  :)

Thanks a lot to Puan Sharida for giving me some time to get to know about this franchise business.